Designing for the Full Picture
Justice, Equity, Dignity and Inclusion in a Culture of Accessibility and Belonging.
And we start with a win. JJR just landed its first New Hampshire state contract. More on that below. You will see Equity show up in real work all through this issue. You will see it in how we plan a knowledge transfer interview. You will see it in a team taking our work to a national meeting in Chicago. You will see it in a community summit that just brought people together in Worcester. Equity is not just the topic of these stories. It is the lens we use to tell every one of them. Grab your coffee. Let us get into it.
Equal Access Is Not the Same as Equal Treatment
Here is the idea that matters most. Equality means giving everyone the same thing. Equity means giving everyone what they need to do well. That small difference is a big deal. One can look fair on paper. The other actually leads to fair results.
A scholar named john a. powell explains this well. He calls his approach Targeted Universalism. Universal means it is for everyone. Targeted means we adjust the plan for different needs. Here is how it works. First, you set one goal that helps everyone. Then you build different paths to reach it. Each path matches where people start from and what stands in their way. powell calls this Equity 2.0. You move every group toward the same goal. You give extra support to the people who are farthest from it. And you remind everyone that we are all part of the same community.
This is also why Equity is not about lowering the bar. It raises the goal for everyone. Then it helps the people who are farthest away close the gap. Nobody wins when the goal is low. Everyone wins when the plan is smart.
What Equity Looks Like Inside a Knowledge Transfer Interview
Look at how Amy Branger, Rachel Vaz and the knowledge transfer team plan an interview. Knowledge transfer means capturing what a leader knows before they retire or move on. The goal is always the same. We want to save their knowledge, their relationships and the way they make decisions. Without that, all of it walks out the door when they leave. The goal stays the same. But the plan changes based on who is in the chair.
- One leader tells their best stories through documents. Before the interview, we send a short list of what to bring. They gather the files, policies or reports they want to walk us through. The documents carry the memory.
- Another leader thinks out loud. For that person, an open, free-flowing conversation works better than a fixed list of questions. We make space and follow where they lead.
- A third leader learns best by teaching. We ask them to picture training their replacement on day one. That teaching frame brings out details that direct questions miss.
- Some leaders have felt overlooked in past interviews. For them, we start with what they built, not what is missing. We open with the brag. Dignity first, then content.
Same goal. Four different plans. That is Equity in action, not just a nice word. Want a helpful guide? Bookmark the Urban Institute Do No Harm Guide. It teaches people-first language, giving context before labels, and saying the limits of your data out loud.
The Records and Rooms People Depend On
JJR Project: DPH Future of Work
Erica Briggs, Pamela VanDeursen, Isaac Garcia and everyone who carried this project, this win is yours.
Look at what their work protects. The team helps DPH through a major workplace change, the move from 250 Washington Street to 100 Cambridge Street. They handle change communications, town halls, cost tracking and space planning, using real data on how the buildings are actually used. A move sounds like simple logistics. But a workplace is also a question of access. Can every staff member still do their job during the change? Can they find their team and reach the tools they need? That is Equity in the spaces we build. The goal is a workplace that works for all. The plan pays close attention to the people a move affects most.
DPH RVRS Team: On the National Stage!
Now meet a second team with a second win. Our RVRS team, which supports the Registry of Vital Records and Statistics, is on the national stage right now. As this issue goes out, Julie Warren and Jennifer Raymond, the RVRS Director and our client, are in Chicago for the NAPHSIS national conference, where they co-present on June 30. Jenna is there too, supporting the team and networking with the national vital records community. The conference opens June 29 and runs through July 1.
Vital records carry an important Equity story too. Think of a birth certificate, a death certificate or a marriage record. People need these papers to get almost anything: a job, a benefit, a place in school, healthcare, a home, even proof of who they are. And not everyone has them.
That is why building these systems so they are reliable and reachable for everyone is Equity at its most basic.
A Home-State First: JJR Wins in New Hampshire
New Hampshire: Our First Home-State Win
The New Hampshire Department of Health and Human Services chose JJR to lead training on preventing childhood lead poisoning. Here is the smart part. We are not building this from scratch. We are reusing JJR's current Massachusetts work on the same topic. That is JJR's own work paying off twice. And it is Equity-smart. More of the budget reaches the communities the work is meant to serve. Planning for the kickoff is underway.
DPH Coaching: Heading to a Live Test
The DPH coaching and training work for next year is moving from an idea toward a live test run. It uses an equity-centered matching system. That system pairs each person with a coach based on their goals and on the human things that make coaching work, like identity and life experience.
Knowledge Transfer: Earning Quiet Praise
Our knowledge transfer team keeps earning quiet praise from the leaders they interview. Those leaders describe the JJR approach as prepared, respectful and built around their voice. Different projects, one thread: design that meets people where they are.
Equity Is a Design Discipline, Not a Department
It is the same move whether we are choosing which bids to go after, matching a coach or planning a community event. Here is the move. Before you call a design finished, ask who it quietly leaves out. Then fix it before anyone has to ask.
What is the one barrier I could remove right now? That question is the whole practice.
That same habit is shaping how we run the business. We are moving away from chasing every bid. Instead, we are building services we can offer again and again. And we are focusing on New England, which just brought us the New Hampshire win. Going product-focused and staying close to home is not a step back. It is the same Equity thinking aimed at our own company. We design around what we do best and who we are built to serve, instead of chasing whatever the system happens to reward.
What I am asking of you: the next time you are about to call something finished, run the quiet test one more time. Who is missing from the picture? What is the one barrier I could remove right now? That question is the whole practice.
The Human Responsibility Pillar, in Plain Terms
Our AI for Good for All approach stands on two pillars. A pillar is just a main support. This week we open the first one: Human Responsibility. It means making sure technology serves people. It is not one rule. It is a set of promises that show up in every choice we make about AI. This is where Equity and AI meet.
- Use AI fairly. An algorithm is the set of steps an AI follows to make a choice. Before you use a tool, ask who it learned from and who it serves worst.
- Keep a person in charge of every decision and deliverable. AI does not approve work. A named person does.
- Include real community voice. The people most affected by an AI decision get a say in how it is designed, used and judged.
- Be honest about AI use. There is no hidden AI here. Clients and participants always know when AI is part of the work.
- Use AI to open doors, not block them. Captions, translation, summaries and other formats make work easier to reach for everyone.
- Help your team feel safe while they learn AI. People learn best in a culture that rewards curiosity, not fear.
Right now, national rules on AI fairness are unsettled. When that happens, the work falls to states, agencies and firms like ours. JJR's tools already do what those rules would ask for. We have a practical way to spot, measure and reduce AI harm. And we do not wait for permission.
The Equity Pass: A Third Read for Any Draft
In earlier issues, we built the Three-Pass habit. That means you work with AI in rounds instead of taking its first answer. This week we aim that third round straight at Equity. Once you have a draft you like, paste it back into your AI tool with the prompt below.
Review this draft through an equity lens. Who is the audience? Who might this language quietly leave out? Does it assume who the reader is, what they already know or what access they have? Suggest specific edits that keep all the meaning, lower the reading level where it helps and center the people most affected. Then tell me the one change that would matter most.
What We Are Reading on Equity This Week
- Targeted Universalism, Othering and Belonging Institute at UC Berkeley. This is john a. powell's core idea, short enough to read in one sitting. Come back to it any time a client says we treat everyone the same.
- Do No Harm Guide, Urban Institute. A series on fair data practice, including Crafting Equitable Data Narratives. It uses plain language and clear checklists, and it changes how you think well beyond data work.
- Government Alliance on Race and Equity, or GARE. This toolkit shows how to put equity into budgets, policies and daily practice, not just talk. Putting equity into practice is where JJR lives.
What Is Moving, What Is New, Who to Cheer On
A Successful Environmental Justice Summit
The Massachusetts Environmental Justice Summit filled Mechanics Hall in Worcester on June 17. The day came with real challenges, and JJR worked hard to make it a success and to put the people attending first.
- Childcare was arranged so families could take part.
- JJR supported community members with travel reimbursement, so getting there was not a barrier.
Christina Wilson led this work for JJR, with Samay Esparza also contributing. Christina and Jenna attended in person and helped set up the day before and the day of.
BCEH Deputy Director Training
This leadership program started in May and continues now. Amy Branger is building it. The lessons start with what the directors already bring. One lesson treats managing up, which means working well with your own boss, as a real skill. Starting with people's strengths is asset-framing built right into the design.
Public Health Hospital System: Training and Onboarding
Erica Briggs is supporting a ten part training series for the Public Health Hospital System, along with onboarding for new staff.
DPH Coaching: In Motion
June check-ins are underway with the DPH managers we coach.
- The equity-centered matching system is moving toward a live test, with Sid Datla building the setup behind it.
- Our coaching now reaches past our Northeast home base, all the way to Marin County, California.
Conference Season Is Here
Travel runs through June, with more coming in October. Sadé Farquhar and I are mapping the full season now. That way the whole team knows when I am away, and our systems are ready to carry the work without me in the room. That is the firm practicing what it sells.
Set Up Your JJR Email Signature
Here is a small thing that makes us look like one firm with one voice: a matching email signature. Please replace any older one, especially any that spells the firm name wrong. It is always JJRconsulting, one word, with a lowercase c. Copy the sample below, swap in your details and paste it into Outlook under Settings, then Signatures. A ready-to-paste version is saved in the Consultant Connections folder as JJR-Email-Signature-Template.html.
Remove One Barrier
My Equity Moves This Week
Pick the moves you will make this week and check them off. Your choices are private and stay in your own browser, so they are here when you come back. Check all six for a little celebration.
Equity is not about treating everyone the same. It is about giving everyone what they need to thrive.
This week, as you open your inbox, walk into a meeting or review your work, try this quiet test. Look at the choice in front of you. Ask if it was built as if everyone starts from the same place. If yes, notice who gets left behind. If no, notice who it brings forward. That small act of noticing is Equity in motion. Our work is at its best when we design with the full picture in view. That is what makes JJR different. And that is what you make possible.
Send Us a Spark
Two minutes, totally optional. Your answers go straight to fab.ideas@jjrconsulting.com. You can email them or save them as a PDF.
Justice the Aim. Equity the Core. Belonging the Outcome. | jjrconsulting.com
The Fine Print, Folded Away
Sources Consulted
Live links and how each informed this issue.
- Targeted Universalism, Othering and Belonging Institute. Anchored the core Equity teaching.
- john a. powell, Leading Towards Equity (video). Source of Equity 2.0 and the Fuel quote.
- Urban Institute, Do No Harm Guide. Equitable design principles in the practice and intel sections.
- Urban Institute, Crafting Equitable Data Narratives. People-first language guidance.
- Government Alliance on Race and Equity (GARE). Operationalizing-equity framing.
- NAPHSIS National Annual Meeting. Confirmed the June 29 to July 1, 2026 dates in the spotlight.
- Brennan Center for Justice, citizenship document access. Source of the vital records access statistic in the spotlight.
AI Governance and Disclosure
How this issue was produced. This issue was produced through human-directed AI collaboration. Jenna Roberts provided the strategic framework, intellectual direction, proprietary methodologies (JEDI-CAB, ETM, RAVC) and quality standards that governed the work. AI (Claude) served as a research, drafting and production tool operating within that framework. All content was reviewed, edited and approved by the Document Owner. JEDI-CAB informed every stage of development.
JEDI-CAB Footprint
How each dimension shaped this issue.
Justice shaped the framing of Equity as the craft that carries last issue's questions about burden and power into design.
Equity shaped the whole issue, the universal goal plus targeted design logic running through the teaching, the KT example, the spotlight and the New Hampshire win.
Dignity shaped the brag-first interview design and naming teams' wins by their contribution.
Inclusion shaped the invitation to run the Equity Pass and the quiet test on your own work.
Culture shaped the asset-framed, warm tone and the psychological-safety note in the AI commitments.
Accessibility shaped the plain-language design, the signature setup and the convening's access-by-design story.
Belonging shaped the spotlight on a team staying together and carrying the community's reputation to a national stage.
JJR's Environmental Justice pillar informed the convening story and the New Hampshire lead poisoning prevention work. The AI for Good for All pillar informed the Human Responsibility section and this disclosure.
Developed by Jenna Roberts, JJRconsulting. JJRconsulting.com. The JEDI-CAB Lens was developed by Jenna Roberts, JJRconsulting. All rights reserved.